The British Asian Jewellery Consumer and Their Insatiable Love of Jewellery

    1. Date 01 Sep 2019

The British Asian Jewellery Consumer and Their Insatiable Love of Jewellery

01 Sep 2019, 13:30 - 14:45

Catwalk theatre
Language:
English

British Asian weddings are a big business and the average spend in Asian weddings are two/three times more than the national average. Jewellery is an important part of the proposition and celebration, spanning traditions as well as aspirations. What are the opportunities to target the third generation, British Asian consumer? this consumer is increasingly looking for contemporary styles and the tastes are more discerning. also, the importance of jewellery is more important for this consumer mindset.

Contributors

  • Jayant Raniga

    Speaker

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