Delegate Profile

Susi Smither

Job TitleFounder

Company NameThe Rock Hound

About

Smither is the founder, designer, and goldsmith of multi-award-winning jeweller The Rock Hound. The idea for the company came from field trips she made to mining areas in Sri Lanka and Tanzania. Struck by the disparity between mine and market, Smither created a jewellery brand with a focus on responsible sourcing. “As jewellers, our lives and livelihoods are inextricably linked to those providing our resources and therefore it is vital that we honour our duty of care”, she says. 

Smither wanted to build a brand with responsible sourcing at its foundation, yet putting it into action was overwhelming. She worked with Levin Sources specialists to demystify the topic and break it down into key areas for attention. Together, they drafted a Code of Conduct and a Supplier Agreement. The Code of Conduct is a keystone for the business, over the years helping to refresh and clarify goals. It is also used as a training document for new staff.

Conference Sessions

  • Fair Luxury Presents: Responsible Jewellery for Small Jewellers: Easier than you Think

    Tuesday11:30 - 12:0003 Sep 2019
    The Knowledge Hub

    Jewellery Customers are increasingly keen to purchase ethical, sustainable and compassionate pieces. Yet, for many small jewellers, taking the steps to ensure t...

    • Language: English

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