Voting now open for IJL KickStarter’s ‘People’s Choice’

31 May 2016

Following the selection of this year’s ten talented IJL KickStarter’s, the social media based competition is now open to choose the fourth ‘People’s Choice’ winner - the KickStarter who the industry feel is the one to watch.

With a valuable prize of a free stand in the Design Gallery at IJL 2017, Town Talk Polish – the world’s leading producer of jewellery care products – are also for the first time providing the winning KickStarter with a supply of bespoke own-branded cleaning cloths.

IJL Show Director, Sam Willoughby comments: “This year’s impressive line-up of KickStarters will no doubt use social media creatively to engage with the industry and pull in the winning votes. Last year’s winner Laura Parra linked up with fashion bloggers worldwide, tripling in number her followers and she enjoyed online sales - a real ‘win win’ result! Good luck everyone!”

Andrew Smyth, Managing Director of Town Talk Polish, says: “Town Talk already supplies world-leading jewellers with own brand or Town Talk Polish jewellery care products, so we are delighted to support the KickStart People’s Choice designer and watch where trends are moving. Whether the winner specialises in gold, silver, gems, pearls or any other precious metal or stone, we’ll be able to make a private label cloth to effectively clean, polish, protect it.”
This year’s KickStarter line up is Joanna Bury, Emily Richardson (Emily Richardson Jewellery) , Emma Calvert, Sammy Jo Coxon (SCJ Jewellery) , Cecile Gilbert , Vicky Lew, Lucas Mitchell (Lucas Alexander), Charlotte Scott Moncrieff (C F Concept) , Marina Skia and Laura Vilppula (Addalit).

To vote:
•Twitter users should tweet the name of the KickStarter they’d like to vote for with #KickStartVote.
• Instagram users can post a picture of their favourite KickStarter or product with #KickStartVote to cast their vote.
•Facebook users can cast their votes via the IJL Facebook page, as well as directly at:

Voting begins on 31 May and closes on 30 June 2016  

 Let the battle begin!

Find out more about KickStart and the People’s Choice directly at : For more information about IJL 2016 please contact: Jennifer Hall-Thompson or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7770 802442

IJL 2016 will run from 4 to 6 September 2016 at Olympia GRAND, London

Notes to Editors: The annual KickStart Bursary Programme is now in its eighth year and supports the best in design, offering ten outstanding designers a place on this unique mentoring initiative. Winners benefit from exhibiting on a group stand at IJL 2016 show and receiving valuable marketing and industry support from both IJL and partner The National Association of Jewellers.

The 2016 KickStarters are:

Joanna Bury, previously an IJL Bright Young Gem in 2014, specialises in contemporary ‘statement’ jewellery pieces formed in materials such as sand-blasted glass-like acrylic and precious metals. Joanna’s distinct design style clearly links back to her training and previous career as a lingerie designer. She creates lace like textures and uses the body as a blank canvas; sometimes the body is used to form the jewellery designs and sometimes the body is used to contradict the form. Joanna combines traditional techniques with digital methods in a unique and original aesthetic - adorning the body with pattern as a form of removable tattoo, worn to adorn yet easily removed.

Emily Richardson studied jewellery design at Central St Martins, followed by designing in the industry for a variety of established brands before launching her own collection, Emily Richardson Jewellery. She was selected as an IJL Bright Young Gem in 2008 and has recently been featured In British Vogue. This British brand showcases unique modern designs with an effortless sense of style. Emily draws her inspiration from dramatic icons, fantastical film, literature and the arts, with her pieces blending creative expression with wearable design, seeking to evoke a personal connection with the jewellery’s beauty and narrative. The Dali collection is 18K gold fine jewellery set with an array of precious stones and is inspired by the iconic artist Salvador Dali - whose surrealist paintings placed emphasis on dreams - who said: ‘Give me two hours a day of activity, and I'll take the other twenty-two in dreams.’

Emma Calvert trained at Central St. Martins in Woven Textiles, where she explored three-dimensional form through weaving, folding and knotting. These evolved into her signature textile jewellery in which she creates solid geometric forms entirely by hand, integrating colour and texture into sculptural jewellery. Drawing inspiration from architecture, fashion and history, the collection has received considerable recognition and Emma was awarded Cockpit Arts Clothworker's Foundation Award 2015 and 2014, Best Newcomer MADE London 2013 and was selected for the Crafts Council Hothouse 2013

Emma’s new series ‘Memento’ connects the wearer to a place – retaining memories through jewellery. Launching at IJL, the first collection ‘Memento: reimagines the bright graffiti and 1970’s architecture of Bologna, telling the story of the city’s overlooked beauty.  By incorporating precious metal with resin and woven textiles, the designs bring colour to the minimal, linear elements. Working from her London studio each piece is carefully made using traditional techniques with 3D technology, resulting in beautifully bold jewellery.

Sammie Jo Coxon is a Central Saint Martins graduate in Jewellery Design and a Gemmologist. She has worked for the likes of Stella McCartney, Matthew Williamson and Katie Hillier. She shows under the name SCJ London and all her pieces are made in London’s Hatton Garden. A farmer’s daughter, Sammie Jo named her collection Demeter, after the Goddess of the Harvest. Demeter’s aesthetic is rich in graceful, geometric forms that give a sense of strength to the wearer. All designed to make pearl jewellery more stylish, sleek and sexy for the style-savvy woman of today. Every piece is finished with a knife edge finish, as a signature feature, and adds a clean and contemporary look to the collection. Customers  can choose their own colour combinations to exploit their own individuality throughout the collection. Sammie Jo will be debuting her second fine collection as a KickStarter - a sophisticated explosion of colour in 18 karat gold and an exciting array of new gem stones.

Cécile Gilbert works with polyester resin, which she combines with oxidised Sterling silver. Inspired by the Art Deco Movement and especially the Bakelite jewellery of the 1920s to 1950s, she has created a range of contemporary jewellery with added  21st century sophistication. She has developed innovative cut out and recasting techniques in her resin work which allows her to play with geometric shapes and patterns. Her Tiki collection features chunky bangles, elegant bracelets, bold necklaces and eye catching earrings. All are cast in strong colours and finished to a lustrous shine. Cécile currently works within a tight palette of cherry red, olive green and teal blue - mixing her own pigments to get the exact hue and shade.

Vicky Lew, a native of Kuala Lumpur, graduated from Central Saint Martins in 2014 with a First Class Honours in jewellery design. Experience with industry giants Cartier and Swarovski have honed Vicky's skills, enabling her to grow and develop as a designer. Vicky’s début collection Flight captures the drama and majesty of the transient moment of birds in flight in pieces of fine jewellery. Employing a traditional pavé-setting method, the instantaneous moment of take-off is alluded to through the use of perspective-localized angles, whereby the birds are only revealed to the audience from certain angles. As a result, a fleeting moment is afforded to the audience, giving the gem-set birds movement as the wearer moves. The aim of Flight is to inspire a sense of curiosity amongst its audience, inviting them to take a second look not only at a beautiful piece of jewellery, but also the chance to witness a second glimpse of the concealed bird.

Lucas Mitchell is a jewellery designer, born in Chichester on the south coast, who at 17 was offered an opportunity to work for established family jewellers set up in 1909. This led to Lucas falling in love with jewellery and going on to learn and understand the techniques needed to create beautiful and exciting collections. His passion for jewellery has continued to grow ever since. His debut collection under his Lucas Alexander label is ‘Colours’,  a demonstration of his innovative and playful style. The array of colourful stacking bangles and rings were designed to create a fun and excitingly atmospheric experience which enable everyone to express their own personality through their jewellery. Lucas is inspired by life’s surroundings which provide him with a unique array of colours.

Charlotte Scott Moncrieff, in conceiving her unique pieces, draws on her background spent living in the singular beauty of northern Denmark. This imbues her pieces with a clear Scandinavian aesthetic. Her collection, CF Concept,  is characterised by effortless clean lines and striking silhouettes typical of Danish design, an  ethos and discipline which she includes in her jewellery. There is an emphasis on wearability, timeless elegance and luxury combined with edgy, sexy and sleek shapes - constantly challenging conventional choices of materials and exploring new creative possibilities. Such as the use of solid gold and diamonds as a defining feature of the new Serac collection. This brings the majestic iceberg of Greenland to life, with solid gold paying tribute to the grandeur of these natural beauties and diamonds reflecting their brilliance and tenacity. Marina Skia  is a Greek jeweller who designs and creates elegant fashion jewellery in brass and silver. She draws on the beauty of the natural world and, in particular, on forms and shapes encountered in nature. The sea and the motion of water is one of her strongest sources of inspiration and a theme that provides an everlasting fascination. Her work is graphic and characterized by bold geometry, clean lines, and an emphasis on detail. In her pieces Marina combines traditional hand making skills she was taught while training as a jeweller in Greece, with contemporary technologies she was introduced to while studying Jewellery design in London.

Marina Skia  is a Greek jeweller who designs and creates elegant fashion jewellery in brass and silver. She draws on the beauty of the natural world and, in particular, on forms and shapes encountered in nature. The sea and the motion of water is one of her strongest sources of inspiration and a theme that provides an everlasting fascination. Her work is graphic and characterized by bold geometry, clean lines, and an emphasis on detail. In her pieces Marina combines traditional hand making skills she was taught while training as a jeweller in Greece, with contemporary technologies she was introduced to while studying Jewellery design in London

Jonna Jarvenpaa and  Laura Vilppula together create the collection Addalit – limited edition, demi bespoke fine jewellery pieces which can be personalised by the client. All the pieces are handmade in London.  Jonna, a former model, studied shoe design in Finland before studying jewellery at Central St Martins and fashion marketing at The London College of Fashion.  The Addalit designs reflect her Nordic Heritage, especially Scandinavian simplicity, elegance and modernity. 
Laura studied at the Gemmological Institute of America where she developed an exceptional knowledge of diamonds and precious stones.  She travels the world to handpick stones of the highest quality. Addalit plans  to unveil their flagship piece at IJL 2016 – a 18K gold ring featuring a 1.5ct internally flawless fancy light yellow diamond. This piece was inspired by the Nordic four seasons, of Winter turning into Spring. 

For details of the IJL Journey, please go to:

About International Jewellery London: International Jewellery London is the UK’S leading trade event for the international jewellery industry. The event showcases the latest product ranges from over 550 high end, finished jewellery manufacturers, designers, loose gemstones, and retail services suppliers. IJL attracts an unparalleled range of jewellery focussed and pre-qualified buyers from 64 countries in an exclusive trading environment to do business, share knowledge and network in the heart of London, the UK’s style capital. Inspiring the industry for over 60 years, IJL showcases future industry trends, provides 100% free education and attracts an unrivalled selection of consumer and trade press. For further information please visit IJL is sponsored by the NAJ and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, The Responsible Jewellery Council , Euromonitor and CIBJO.

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