Sam Willoughby to step down after revitalised IJL 2017

Long-standing event director will move on after eight years with IJL

08 Aug 2017

International Jewellery London (IJL), the UK’s leading jewellery trade event, will bid farewell to Event Director Sam Willoughby in October, after eight years at the helm and more than 13 years working for Reed Exhibitions.

Willoughby and her team have developed many unique and market-leading features at IJL, including the VIP Diamond Club programme and an innovative 365-day strategy across content marketing, social media and industry support. At this year’s show, as well as over 500 jewellery exhibitors of which 150 are new, there is a revitalised Seminar Programme featuring brand new learning areas such as The Academy, DIGIfest and Skills Lab.

IJL 2017 takes place at Olympia from September 3-5. Willoughby, who will remain throughout the show, commented: "This year we are delighted to deliver the ground-breaking new Retail Experience and Jewellery LIVE! areas, a completely revamped seminar programme, a fantastic Trends Catwalk and a new roster of KickStarters and Bright Young Gems. We look forward to welcoming our returning exhibitors, meeting new exhibitors and seeing all our visitors, with their inspiring dedication and passion for the show."

On her departure, Willoughby adds: "Making the decision to step down from IJL was incredibly difficult. I love the industry’s sense of community and mutual support as well as my talented and hard-working team who will continue to take IJL to even greater heights, working with the jewellery industry to promote innovation and drive growth for all our customers."

Lifestyle Portfolio Director, Lucy Gillam says, "Sam and her team have introduced many exciting changes for IJL 2017, marking the event as the number one destination of its kind in the UK. IJL is proud to offer unique support to the jewellery industry, as demonstrated by our #withyou campaign this year. I know that IJL’s forward-thinking and innovative team will maintain the show’s quality and integrity.

I would like to thank Sam for all her contributions and wish her the best for the future. I look forward to working with the IJL team to deliver more exciting innovations in 2018 and beyond."

Willoughby’s replacement will be announced in due course.

Notes to Editors

About International Jewellery London:

International Jewellery London is the UK’s leading trade event for the international jewellery industry. The event showcases the latest product ranges from over 550 high end, finished jewellery manufacturers, designers, loose gemstones, and retail services suppliers. IJL attracts an unparalleled range of jewellery focussed and pre-qualified buyers from 64 countries in an exclusive trading environment to do business, share knowledge and network in the heart of London, the UK’s style capital. Inspiring the industry for over 60 years, IJL showcases future industry trends, provides 100% free education and attracts an unrivalled selection of consumer and trade press.

IJL is sponsored by the NAJ and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, The Responsible Jewellery Council, Euromonitor and CIBJO.

For further information please visit

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. In 2015 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

Jewellery and Fashion Accessories events are: Jewelers International Showcase (JIS) in January and April; Girls Jeweller Tokyo (IJT); Bijorhca Paris; JCK Tuscon; Tokyo Fashion Jewellery Expo (April); Garderobe; International Jewellery & Watch Show (JWS); International Jewellery Kobe (IJK); Luxury and JCK Las Vegas.

For further information please visit

Please leave a comment