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View All Press Releases| DMJ | 11 Jun 2010 |
STORYWHEELS - the ultimate composable bracelet, to launch earring collection
JUNE 2010
IJL 2010 – Stand F81?
STORYWHEELS is the ultimate composable bracelet, a stunning and innovative jewellery brand, which has caught the imagination of women here and abroad.
This year DMJ – distributors of some of the most beautiful and exciting jewellery and watch brands on the market today – is delighted to be at IJL to launch a Storywheels earring collection and new ‘wheels’ for the bracelet to add to the growing brand.
As personalised jewellery gets ever more popular, the end consumer plays an increasingly important part in the finished look of their pieces, and Storywheels stands out as the most innovative brand today.
Every ‘wheel’ in the Storywheels bracelet, necklace or earrings represents a special moment in the wearer’s life, such as the birth of a child, a romantic holiday or the purchase of a new house.
The piece ends up becoming a chain full of memories, showing a woman’s lifestory.
Made of silver and gold with pearls, diamonds and precious stones, the wheels slide onto a chain finished off by a clasp, inscribed with the words My Life Story.
The bracelet – or the Storywheels necklace or earrings – is a unique piece of jewellery that becomes not only a great conversation piece, but also a personal piece of jewellery with added emotional value.
A series of Storywheels TV commercials featuring beautiful actress Kara Tointon, an emerging style icon on the red carpet, has appeared on screens in key areas and is set to be rolled out nationwide.
Says Kara: “I love the Storywheels bracelet. I can add a new wheel every time something wonderful happens in my life, which makes it very personal to me. I end up carrying those memories with me wherever I go.
“The Storywheels necklaces are also beautiful with their leather strings. They are glamorous and trendy at the same time.”
Storywheels has become a recognisable brand, appealing to women from all age groups and cultures, who want to remember the happy moments in their lives.
Other brands in the DMJ portfolio include the stacking jewellery brand Spinning Jewelry, Glam Rock watches, Julie Sandlau jewellery which is already a red carpet favourite, Belle Étoile, Tocs watches, Nicky Vankets and the brand new, and hugely popular Just J collection.
To view Storywheels collection please visit: www.storywheelsuk.com.
To view all collections please visit www.dmj.info.
For further information please contact:
DMJ: Tel: +44 (0)1388 770 870 - shows@storywheelsuk.com
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