The Platinum Trail, now in its fourth year, encompasses the best in platinum jewellery design and production at IJL. Visitors to the show rated their favourite platinum exhibitors and voted online for the ‘IJL Platinum Trail Retailer's Choice Award’.
"The standard of entry this year was exceptionally high so I was absolutely delighted to win this years inspirational tri set design, winning the tri-set competition for the third year in a row was a great honour. It is very rewarding that modern designs are being recognised as being a key movement in todays platinum bridal jewellery."
Sarah Jordan - Winner Best Inspirational Tri set Design
"Dennis & Lavery manufacture designer platinum bridal jewellery, and as purely platinum specialists we have gone from strength to strength over the past four years. However nothing prepared us for the exhilaration of participating in the PGI Platinum Trail at IJL, which was like being in platinum trade show heaven. Meeting platinum retailers who effortlessly understood the value of our wholesale platinum bridal proposition was thrilling, and being voted on by the platinum and jewellery industry's most influential people was such an adventure!
Winning the PGI Best Bridal Tri-Set Commercial Design Award was an overwhelming recognition and we thought it couldn't get any better, until the next day when retailer after retailer returned to congratulate us and to discuss ordering our collection. Incredible. In terms of business growth and brand development for Dennis & Lavery it would be hard to compare the benefits of participating in the Platinum Trail at IJL with any previous growth initiative. It was head and shoulders above the rest."
Dennis & Lavery - Winners Best Commercial Tri set Design
"It is fantastic to have won the Platinum Trail Best Display Award. The team worked very hard on the design and concept of the stand, and at the same time I hope that we inspired some retailers to create similar displays for their own shop windows. We are already working on idea's for next year, and we are very much looking forward to the Platinum Trail 2012."
Fei Liu - Winner of Best Platinum Display
