World Diamond Mark 'Part of You' promotion: How Your Retail Business Can Benefit

    1. Date 05 Sep 2017

World Diamond Mark 'Part of You' promotion: How Your Retail Business Can Benefit

05 Sep 2017, 11:45 - 12:30


The World Diamond Mark Foundation (WDM), the diamond industry body that advances diamond promotion for consumers in the retail jewellery sector, will conduct a seminar to demonstrate how, with its new Part of You campaign, it enthuses consumers for diamonds and diamond jewellery, driving consumer traffic to participating retail jewellers.

People don’t wear diamonds. They wear a symbol of love, loyalty, financial independence or aspiration. Diamonds mark a person’s milestones in life, compliment one’s character and will accompany him or her into the future, to become an inseparable Part of You. Just like people, no diamond is perfect, but it is possible to find the perfect diamond for each occasion and for each person and make your diamond an inseparable Part of You.

At the seminar, the WDM will show retailers how they can join the "Part of You campaign", a project that - predominantly -  uses digital marketing tools and social media channels to connect between retail jewelers and consumers, and ultimately to help retailers sell diamonds more successfully. The campaign is driven through the Part of You consumer website at

The WDM is supported by the World Federation of Diamond Bourses and other industry organization, representing more than 30,000 diamantaires. For more information and to apply please visit 


  • Krisztina Kalman-Schueler

    Subject Matter Expert

    Programme Director

    World Diamond Mark

    Krisztina has gathered over 15 years expertise in the strategy and management consulting sector having worked for The Boston Consulting Group, St....

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