Every once in a while a marketing idea is created which makes you think you wish you created it. Andrew Geoghegan’s Facebook experiment in which his followers vote at certain stages of the design process, is proving to be a phenomenal success.
The Social Media aim for companies such as AG is to ultimately engage their customers. So by merely asking their opinion on a design and then vote is genius. Not only do the customers develop a relationship with the brand, but the potential ring design and its further marketing worth is significant.
The experiment is running through April - June and the ring will be on display at Andrew Geoghegan‘s stand A75.
Check it out at www.facebook.com/andrewgeogheganjewellery