A stunning contemporary creative has been launched alongside our new website, as the basis of a campaign to reflect the show’s position as a premier event for the jewellery industry. This inspiring new creative has been unveiled on our new website creating a great new look for 2012, in collaboration with renowned photographer Coneyl Jay.
Produced by leading London based photographer Coneyl Jay, the new creative was designed with IJL visitors and exhibitors in mind. Coneyl Jay commented on the creative process involved in the imagery: “This year’s images build on the successful theme previously established. The elegant figure personifies some of the core values of the event - sophistication, style, confidence and glamour. The abstract jewellery inspired environments allow for a broad appeal, while the colour palette was specifically chosen to reinforce and support the brand identity”.
We are now able to release the behind the scenes footage of how the new 2012 branding was created. From initial drawings, to styling the model and shooting the final striking poses. The process has been hard work, but also rewarding. See what you think...
Watch the photo shoot footage