Editors' Choice Awards

  • IJL is proud to be #withyou by recognising excellence, originality and creativity among our exhibitors through our esteemed Editors' Choice Awards. These long-standing accolades have put new exhibitors, returning exhibitors, emerging designers and graduate talents in the spotlight, honing in on what makes their brands unique.

    With the popularity of the Awards growing year-on-year, IJL has introduced a plethora of new and exciting categories.

    The Awards will be presided over by IJL Event Director, Sam Willoughby, Luxury Communications Consultant and Financial Times contributor, Claire Adler, and an esteemed panel of magazine and digital editor’s from the UK jewellery industry.

  • Sam Willoughby, Event Director, IJL

     “We have given the Editors' Choice Awards a makeover for 2017, drawing on the incredible insight and industry knowledge of our media partners. Editors from some of the UK’s biggest jewellery trade titles will be on-hand to share their views at the show, helping myself and Claire to judge winners in four revamped categories.”

    Claire Adler, Luxury Communications Consultant

     “Editors' Choice is a highlight of my annual calendar! It's designed to inspire buyers as they navigate the show, while also recognising gifted designers and dynamic businesses that are making their mark on the jewellery industry. In 2017, I’m on the lookout for those who put their heart and soul into what they do.”

    Read the Editor's Choice Press Release

    Discover more about Editor's Choice and it's brand new categories by reading the press release here.

    Read the press release

  • The Editors' Choice Awards Categories

    Please note:

    • Editors' Choice is open to IJL 2017 exhibitors only
    • Please click on the individual links to enter each award
    • Each exhibitor can enter one product/piece or collection for each category and can only enter a category once.


  • Technical Trailblazer

    Awarded to the brand or designer that showcases exceptional craftsmanship with technical finesse and a sound appreciation of both traditional and contemporary making skills.

    Enter this category

    Trend Vision

     Viewed in conjunction with the IJL Trend Catwalk, the Trend Vision Award will be presented to the brand or designer that captures the most cutting-edge colours, textures, shapes and motifs in a forward-thinking jewellery collection.

    Enter this category

  • Creative Originality

    This Award will be presented to the brand or designer that impresses the judges with genuine originality, whether in terms of design, an innovative use of materials or striking colour combinations.

    Enter this category

    Commercial Mastermind

    Is your jewellery collection destined to smash commercial targets and secure mass appeal among consumers? The Commercial Mastermind Award is designed to showcase the careful planning and execution required to launch a commercially savvy range.

    Enter this category

  • 'At show' Editors' Choice Awards Categories

    The following four Awards will be judged during the three days of International Jewellery London and cannot be entered. Our esteemed panel of media editors will highlight their own personal shortlists for each category, with Sam Willoughby and Claire Adler casting the final votes.

    Designer to Watch
    This Award will be presented to the designer that captures the attention and imagination of our judging panel; cutting through the competition at Olympia to showcase flair, creativity and commercial potential.

    Show Stopper
    Do you have a single piece of jewellery that is guaranteed to stop journalists in their tracks? The Show Stopper Award will be presented to the designer or brand with the single most impressive piece of IJL 2017.

    Visual Excellence
    Visual merchandising is crucial on the shop floor, online and at trade events. The Visual Excellence Award will highlight the best stand of IJL 2017, as voted for by our judges.

    IJL Exhibitor of the Year
    Undoubtedly the most coveted Editor’s Choice Award, the IJL Exhibitor of the Year accolade will be presented to the brand, designer or business that showcases flair, creativity, innovation and commercial vision – the whole package!

    The winners in each of these categories will be announced at IJL 2017 from 3-5 September 2017.

    Meet the Editor's below

  • Laura Sutherland

    Editor for Attire Accessories, Fashion Editor, County Wedding Magazines, Features Editor, Gift Focus
    “Attire Accessories has been one of IJL's media partners for three years now, and every year, the design innovation and originality of the show surpasses all expectations. The qualities I'll be looking for are pieces with a real visual impact, a strong concept and exciting design processes - with the advent of laser technology and 3D printing, the future of jewellery is limitless.”

    Stacey Hailes

     Editor, Professional Jeweller
    "Professional Jeweller has been working as a media partner for IJL for a very long time and it is an event we look forward to every year. I love gathering with fellow members of the jewellery trade for three days of networking and discovering new collections. For me, I'm always on the lookout for innovative designs, emerging designers and unusual gemstones. It's also a great place to spot seasonal trends."

    Ruth Faulker

     Editor, Retail Jeweller
    “Retail Jeweller enjoys a strong ongoing relationship with International Jewellery London through its involvement as an official trade media partner of the show. The event brings together the very best in UK and international jewellery brands over what is always an exciting and inspiring event and I am delighted to have been asked this year to assist with judging the Editor’s Choice award as part of the show.”

  • Belinda Morris

    Editor, The Jeweller
    "As editor of The Jeweller magazine I have been attending IJL for the past 10 years or more – it's a must-attend  show for me, an invaluable chance to check trends, discover unfamiliar brands and collections, catch up on industry news... and network of course. I look at jewellery with two heads on – as a communicator, but also as a consumer. I want to be excited by newness, quality and beauty... I want to go shopping!"

    David Brough

    Co-founder and Editor, Jewellery Outlook, Precious Metals and Gems Editor, IJL
    "IJL is a fabulous showcase for new design talent, as well as for designer brands from around the world. For talented new designers who graduated from Britain's world-recognised jewellery schools, IJL presents a great opportunity to launch one's own brand and to sound out retailers and press."


Event Sponsor

Event Supporters

Media Partners

IJL, International Jewellery London, Bright Young Gems, Diamond Club, Editor's Choice and the KickStart logo are trade marks of Reed Exhibitions Limited. The PIPR logo is a trade mark of Reed Exhibitions Limited and Royds solicitors. Reed Exhibitions is a trade mark of RELX Group plc. RELX Group and the RE symbol are trade marks of RELX Intellectual Properties SA, used under license.

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