PR Team & How To Write A Press Release

  • Hammond PR are the official PR team for IJL, they are happy to hear from exhibitors and the press. Please call +44 (0) 20 7630 6633 or email Alternatively, visit their website

    IJL Photos - Gain access to the latest collection of IJL photography on Flickr

  • How to write a press release...

    If you have something to ‘shout about’ a press release is an effective tool for communication and the following steps are guaranteed to increase your opportunity of gaining editorial coverage:

    Editors are looking for original news
    Ensure your story is newsworthy and refers to what you will be doing at IJL. For example, are you launching a new product or planning a special event.

    All press releases should be presented on your company letterhead, with the date of the release and your stand number at the top left hand side of the page. Spacing should be at least 1.5 or double spacing to allow for editor comments in between the text. We recommend that your releases should be no longer than 2 pages.

    Shout it out!
    Grab the editor’s attention! Begin the press release with a clear punchy headline that summarises your story and entices the journalists to immediately read on. Avoid product names and acronyms.

    Lead strongly
    Get straight to the point in the first paragraph of your release. Be concise and explain in one or two short sentences:

    • Who is involved?
    • What is happening?
    • When is it happening?
    • Where is it taking place?
    • Why is it happening?

    Subsequent paragraphs should expand upon your story and give more detail.

    Excite the reader
    Grab the attention of the reader! Include a good ‘hook’ within the first or second paragraph of the release. This could be anything to do with planned features, improved efficiency and benefits etc.

    Punchy & to the point!
    Sentences should be punchy and to the point. Ensure the release is an interesting read, grammatically correct and all claims and quotes can be justified.

    Including quotes in your release is an excellent way of reinforcing your story and gaining recognition in the market place.

    Company Details
    All releases submitted for publication should include the following:

    • Company name & address
    • Company telephone and fax number
    • Email and website enquiry address
    • Contact details for enquirers

    'How to write a press release' has been supplied from 'The Exhibiting Show' Guide

Event Sponsor

Event Supporters

International Jewellery London (IJL), Bright Young Gems, Diamond Club, Editor's Choice and Kickstart are registered trade marks of Reed Exhibitions Limited. PIPR is a registered trade mark of Reed Exhibitions Limited and Royds solicitors. International Jewellery London is a trade mark of Reed Exhibitions Limited.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.