International Jewellery London launches #withyou campaign

16 Feb 2017

IJL reaffirms its year round commitment to the UK and international jewellery industry with new initiative

 International Jewellery London (IJL) has announced a new marketing campaign - #withyou – inspired by its industry leading initiatives and designed to showcase its continuing commitment to the UK and international jewellery sector. The #withyou campaign will build on IJL’s experience as the UK’s premier jewellery industry event, focusing on the many ways that the show supports emerging design talents, established brands and industry-wide awards and events. These include IJL’s Gem Empathy Award in partnership with Gem-A and its sponsorship of both the Goldsmith’s Craft & Design Council Awards and the UK Jewellery Awards.

Sam Willoughby, IJL Event Director, comments: "At IJL we are committed to going the extra mile and our #withyou campaign underpins our work within the industry - whether that's supporting our VIP Diamond Club members or helping emerging designers achieve their goals. Our long-established programme of initiatives is unparalleled in the UK and we're proud of their consistent quality and relevancy. We hope everyone will join us in using the #withyou hashtag and share their IJL experiences with us."

As an extension of its ‘Supporting the Industry’ pledge, #withyou will cover IJL’s key career-building schemes, including Bright Young Gems for final year students and recent graduates, and KickStart for up-and-coming British jewellery designers, in partnership with the National Association of Jewellers (NAJ). The campaign, which will be run through the IJL Insider Blog, will highlight the invaluable marketing support offered each year to these designers, which includes mentoring and a workshop in June with leading industry experts.

#withyou will also feature in the refreshed Editor’s Choice Awards, to be announced in March, and be used in conjunction with the annual F.Hinds High Street by Design competition.

IJL’s Insider Blog offers news, features, trends and free advice from leading experts in social media and digital marketing. This year-round content culminates in the highly regarded complementary seminar programme, hosted during the three days of the show every September at Olympia London. For further information, please go to: www.jewellerylondon.com/withyou

ENDS
Notes to Editors: IJL 2017 will run from 3 to 5 September at Olympia GRAND, London.

International Jewellery London delivers year round inspiration, innovation, education and new business opportunities About International Jewellery London: International Jewellery London is the UK’S leading trade event for the international jewellery industry. The event showcases the latest product ranges from over 550 high end, finished jewellery manufacturers, designers, loose gemstones, and retail services suppliers.

IJL attracts an unparalleled range of jewellery focussed and pre-qualified buyers from 64 countries in an exclusive trading environment to do business, share knowledge and network in the heart of London, the UK’s style capital. Inspiring the industry for over 60 years, IJL showcases future industry trends, provides 100% free education and attracts an unrivalled selection of consumer and trade press.

IJL is sponsored by the NAJ and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, The Responsible Jewellery Council, Euromonitor and CIBJO. For further information please visit www.jewellerylondon.com

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. In 2015 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. Jewellery and Fashion Accessories events are: Jewelers International Showcase (JIS) in January and April; Girls Jeweller Tokyo (IJT); Bijorhca Paris; JCK Tuscon; Tokyo Fashion Jewellery Expo (April); Garderobe; International Jewellery & Watch Show (JWS); International Jewellery Kobe (IJK); Luxury and JCK Las Vegas. For further information please visit: www.reedexpo.com

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