In the gemstone business, going out on the road to meet customers is very challenging in terms of the limited selection of stock that can be carried.
Exhibiting at IJL allows them to present a large and varied selection, giving existing and new customers a chance to see the range, feel the quality and do business face to face.
Having been the London focussed for years, it was time for them to branch out, meet new customers and get their brand well recognised within the jewellery industry.
At each show for the past 5 years of exhibiting, MR Shah has made new customers; retailers, designers and Jewellery Manufacturers, both large and small. It has not only given them exposure to new customers, but has also allowed existing customers to understand how R.M.Shah can help them meet their on going requirements.
"Exhibiting at IJL has helped us revaluate our business model, and shown us how we can not only reach new customers but also enter into new related areas of business. We have been able meet overseas buyers as well as buyers from around the country who are looking for new suppliers." Nilesh Shah