Mounir's Story

  • Established in 1989 by husband and wife team Corinne and Mounir Srouji, Mounir are the proud creators of truly British jewellery, handmade in their London studio.  Their philosophy is to create honest pieces of jewellery resistant to fleeting fashion. The past few years have seen Mounir feature in Vogue, Instyle, Red and Harper’s bazaar to name a few.

  • CHALLENGE


    As a small team, it can be difficult for Mounir to reach out to prospective customers across the whole of the UK. With limited resource and time, exhibiting at IJL offers the perfect opportunity for them to meet new customers and build their brand presence.

    OBJECTIVES

    With a high profile reputation and established position in the industry, IJL attracts the key buyers and press contacts vital to build the Mounir brand. For the past 12 years, they have been exhibiting and networking with industry contacts at IJL. Their aim has been to showcase their products, strengthen relationships with existing customers and meet new ones.

    “IJL not only opens up new markets for us but also allows us to service our current customer base. We find the show gives us a great opportunity to network with our peers and share knowledge of the industry.”

    RESULTS

    Exhibiting has opened many new customer accounts for Mounir, attracting a number of jewellery retailers, online retailers and household names. Each year, sales have increased and relationships have been built and strengthened.

    “The team at IJL have consistently provided us with invaluable support from the build up to the show right through to the break down. IJL is an invaluable show for us as it connects us with our customers (both existing and potential) and key stakeholders in the jewellery industry.” Mounir Srouji

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Event Supporters


International Jewellery London (IJL), Bright Young Gems, Diamond Club, Editor's Choice and Kickstart are registered trade marks of Reed Exhibitions Limited. PIPR is a registered trade mark of Reed Exhibitions Limited and Royds solicitors. International Jewellery London is a trade mark of Reed Exhibitions Limited.

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