Of the 37 years that Marcia Lanyon has been trading, 30 of them have been at IJL (that’s over half of IJL’s life-span!) Each year, they aim to reach new customers and connect with existing customers, building on those relationships.
Jewellers of all kinds are invited onto the stand to choose their selection in a convenient and friendly space, with help at hand if they need it.
IJL has allowed Marcia Lanyon to reach new and existing customers at a venue which many of them visit each year to complete their whole shopping list from beads, gemstones and pearls from Marcia Lanyon Ltd, to tools, packaging and services from the wide variety of businesses there.
Meeting their mail order customers and hearing how they can help them with their designs gives Marcia Lanyon new ideas to support all customers, from long-established jewellers to students who are just learning the trade. The associated press coverage helps to remind the jewellery trade that Marcia Lanyon Ltd are there to provide the raw materials for their beautiful and exciting designs.
“At IJL, artisanal craft combines with the latest 21st century technology, and little works of art are made from nature’s palette. Exhibiting at IJL works so well for our business because it gives visitors a chance to see our range and feel the quality of the Marcia Lanyon Ltd stock, not always possible unless meeting face-to-face” said Marcia Lanyon, Founder.