The challenge for the Andrew Goeghegan business is visiting new retailer accounts, across various geographical locations, and managing the resources, time and travel costs associated with opening new doors. Having the majority of retail buyers all under one roof, at one exhibition, at one time, being receptive and in the mood for buying is a great benefit of being part of IJL.
Since exhibiting for the first time at IJL 15 years ago, Andrew Geoghegan has become the epitome of innovation and perfection. This is evident in his slick and beautifully designed stand in the Designer Brands area of IJL. Exhibiting provides the opportunity to showcase the brand and launch new collections with the aim of meeting new retailers, rekindling old relationships and doing business with established clients.
Each time they exhibit, Andrew Geoghegan achieves greater exposure with UK retailers. New accounts are secured, old ones rekindled and very importantly, they reaffirm their position as a luxury British brand. Every year, more accounts are secured and more column inches are generated from the visiting UK and International press.
“It is vital that UK retailers can see first-hand that we are still excelling at our craft. Winning the Editor’s Choice Award at IJL 2015 was a real highlight for us and this has given us really great exposure. IJL is great platform to launch collections, rebrands and engage with retailers, and we look forward to being at Olympia again for IJL 2016!”