Dower & Hall
Cherish is an innovative range of lockets that encapsulates the current trend and demand for personalised modern-day heirlooms.
Cherish enables the wearer to tell their own story, as the lockets can forever be adapted by exchanging photographs and Treasure combinations. Extremely hard-wearing sapphire crystal glass creates the unique dual window lockets, allowing the contents to be visible from both sides. The wearer can choose to fill their locket from a variety of meaningful keepsake and birthstone Treasures, the addition of a sentimental photograph and engraving of their choice makes the overall piece truly personal. Catering for the layered look, the lockets are available in 3 sizes and on varying chain lengths; each design is offered in a range of metal hues - 18ct yellow and rose gold vermeil, sterling silver and for the lovers of luxury, 9ct yellow gold with pave set diamonds.
Dower & Hall have created cohesive POS material and packaging, and will run separate social media platforms to engage retailers and consumers as part of their comprehensive pro-active marketing campaign. The launch coincides with the celebration of Dower & Hall’s 25th anniversary and the Treasures have been selected from iconic past collections to highlight this further.