International Jewellery London's popular Editor’s Choice competition, now in its sixth year, is open for entries with the launch of an exciting new category - Most Innovative Collection.
This annual initiative, which each year attracts an increasing number of entries, recognises some of the most innovative and commercial jewellery collections on show at IJL. This year’s competition will again be judged by the leading jewellery and luxury correspondent, Claire Adler, who writes regularly for a number of national publications, including the Financial Times. Last year she commented on the fresh mix of original thinking, daring design and sound business skills presented, and the event organisers are confident that entries in 2014 will be just as outstanding.
Event Director Sam Willoughby stated, "This initiative is a fantastic way for exhibitors to promote their new launches. The competition is fierce as everyone is keen to have a slice of the great PR and exposure at the show. All exhibitors are invited to enter and the five categories really do highlight the breadth of stunning and creative jewellery to be found at IJL."
The categories explained
- Most Innovative New Collection - NEW for 2014. Applicants are invited to submit 5 to 6 pieces from the same collection for consideration for this special award. The winning collection will be featured on the IJL Runway.
- Commercial Vision - a piece or collection produced in volume that demonstrates thorough research of the target market and current trends – destined to become a best seller.
- Visual Impact - a show stopping piece or collection that photographs well
- Originality - a truly unique piece or a collection which highlights the talents of the designer
- Technical Excellence - a piece or collection that is worked with technical innovation or a rarely used technique
The benefits of winning
Rachel Entwistle, winner last year of the Originality category with her Shoulder Piece from the Memento Mori range, comments “Winning was a great honour considering the range of designs at the show. The award helped me gain strong visibility and I found many of my current and potential stockists had read about it. Awards are a great way to help emerging designers gain this kind of much needed visibility.”
Claudia Bradbury, who won the Commercial Vision category with her Essentials Range, added "Editor's Choice gave us a real boost to our first time exhibiting at IJL - as well as echoing our core brand values. It provided new buyers who had not seen us before, the extra confidence to go firm. It was also recognition that we were in the right space commercially."
The competition closes on Friday May 16th and the winning pieces will be unveiled before the show and will also be shown at IJL 2014. IJL exhibitors can enter via the IJL website at www.jewellerylondon.com/editor
IJL 2014 will run from 31 August to 2 September 2014 at Olympia, London. LUXURY by IJL, The Ultimate in Luxury Jewellery, will run from 31 August to 1 September at Olympia, London.
For more information about IJL and LUXURY by IJL, please contact: Jennifer Hall-Thompson or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7944 860 839 IJLPressoffice@reedexpo.co.uk
About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.
IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.
International Jewellery London takes place at Olympia, London from 31 August – 2 September 2014. For further information please visit www.jewellerylondon.com
IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International, The Responsible Jewellery Council and CIBJO.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com