The Premier International Jewellery London Show Sparkles with Success!

As IJL 2012 closed its doors, exhibitors and visitors reported on the fantastic atmosphere at the show, and the high quality of the 608 exhibitors – of which 156 were brand new to the event.

Featuring top brands, celebrity designers, successful retailers, industry experts, upcoming trends and stunning new collections, the event re-affirmed itself as the leading flagship UK jewellery trade show.

IJL’s Event Director Sam Willoughby commented: “We are extremely pleased to hear so much positive feedback from both exhibitors and visitors. These are tough times for everyone, but the amount of order taking done at the show proves how resilient and innovative the jewellery industry is. This year, we really focused on the visitor quality and the look and feel of IJL, and created a more luxurious setting which was in line with the high profile designer brands and manufacturers showcasing their work. It was also great to see exhibitors and Diamond Club members networking, catching up and enjoying a drink or two at the IJL party on the Boulevard.”

IJL is organised by world class event organisers Reed Exhibitions.

Diamond Club

The Diamond Club brought key figures from leading retail jewellers to the event. The Club is the most senior level and largest VIP programme at a UK jewellery trade event, and attracts members from across the UK, who are invited to join this exclusive club.

Diamond Club members praised the initiative and the new elegant Lounge area:

“IJL is the best UK jewellery show with the greatest offering. The location and the timing of the show is ideal – and I love the Diamond Club lounge!” said Paul Henderson, Director, Wave.

“IJL is a great show at the right time with the right suppliers, all under one roof. This year we have also seen a lot of people for great networking. The Diamond Club is an oasis of calm amongst the hustle and bustle of a vibrant, exciting show,” commented Simon and Asa Cupitt, Owners, Cupitt.

Luxurious Show and Runway

The IJL catwalk shows were popular with visitors, bringing jewellery to life.

“The event itself has a luxurious feel and the Runway, which was near our stand, seemed to go down very well with visitors. We decided to exhibit at IJL for the first time as we were keen to meet retailers and buyers in the UK following our success at shows such as JCK in the US, and we were aware that IJL was the ideal show to exhibit at to introduce our brand to the UK market,” said Shant Hovsepian, Sales Director, Danhov.

The luxurious look and feel of the show overall was also noted: “The show is very well done, is improving in every sense, more quality exhibitors, the layout is nicer – it is a good meeting point for business,” noted Gaetano Cavalieri, President, CIBJO.

The Ultimate UK Jewellery Show

The atmosphere at the show was electric this year, with positive and proactive approaches from exhibitors enhancing the show for visitors. Bringing all of the key industry players together, IJL is the ultimate networking event.

“IJL allows us to meet with our distributers and global colleagues as well as our UK customers. Its strengths are the fact it is London based and jewellery specific, as well as the timing,” said Guy Allen, Sales Director, Chamilia.

Brands such as Tresor Paris showed that business mixes well with pleasure, adding some fun to the event with celebrities, models and a bar on their stand: “It’s been a fantastic experience and environment. The show has a ‘feel good’ attitude and we’ve had a great response from stockists to our new collections. The calibre of visitors is excellent,” commented Neil Watts, Marketing & PR Director, Tresor.

New Collections

Due to the good timing and location of the show and the calibre of visitors, many designers chose to unveil their brand new collections ahead of the Christmas period and 2013.

“SHO has loved the chance to launch our latest silver collection, Florabella, and the Paradis earrings, a new addition to Sarah Ho Couture. The response has been excellent and we are absolutely thrilled,” said Sarah Ho, Creative Director, SHO.

“As a result of exhibiting at the show, we've made contact with important retailers and many commented on the high quality of our bridal collection. Our Abbraccio collection was also a hit. Danhov is a great fit for the UK market based on the success of our debut at IJL," said Shant Hovsepian, Sales Director, Danhov.

Established UK-based designer brands also joined the line up for the first time this year, such as Dinny Hall: “The show is a great opportunity to meet clients old and new,” stated Michael Rampton, Wholesale Manager, Dinny Hall.

New trends and collections were appreciated by retailers who come to IJL to see the latest in jewellery design: “You can keep an eye on trends, check out suppliers and new product that is hot,” commented Melanie Wakefield, MD, Wakefields Jewellers.

Quality Visitors

Both UK based and international exhibitors benefitted from the exposure of the event:

“The networking support was fabulous. The highlight for me was meeting the right people to help with our entry into the UK market,” said Stuart Moore, Designer/Owner, Stuart Moore (International). Stuart Moore exhibited again this year following his successful debut at the 2011 show.

“I’ve met new and exciting customers from the UK and overseas. IJL is such a prestigious jewellery show with a dedicated Design Gallery including high quality design and craftsmanship. The fact it is in London and at the perfect time for Christmas ordering is also crucial,” observed Melanie Ankers, Director/Designer-Maker, Kokkino.

An even stricter registration process was enforced at the 2012 show to ensure only quality visitors attended the trade only show. “We like the type of customers visiting IJL, the set up and the security provided at the show. We feel that the customers we meet here and do business with will be loyal customers. It’s very well organised,” said Jack Friedman, Sales Director, AS Diamonds.

Bright Young Gems and KickStarters

Stunning work was unveiled on these stands, such as the fine jewellery in gold, silver, porcelain and gemstones by designer Imogen Belfield which has an organic feel. “Overall IJL has been great exposure for my brand, I’ve met focused buyers from retailers and galleries,” said Imogen Belfield.

Both the KickStart and Bright Young Gems initiatives launch careers and boost the industry as a whole by injecting new design talent into it: “Being selected for KickStart has been amazing! As a designer, it is vital to be seen at a show like IJL to raise your profile and also to make new contacts and network. A fantastic show!” announced Mandana Oskoui, Owner/Designer and KickStarter.

All of the new designers on these stands displayed great techniques and creativity – with the result that their jewellery is so well executed that it can go straight into a store and do well.

Sophie E Ellis, who was the only designer to graduate from CSM this year with a watch collection, commented, “IJL has brought me to the behind the scenes members of the companies and designers you would love to work with, but are so difficult to contact. I hope to return – great things can happen by putting yourself out there. So many people saw my work at the show.”


The latest jewellery trends could be seen around the show as an exclusive preview of what consumers can expect in coming months and years.

Claire Foster of fashion forecaster WGSN's jewellery team visited the show and noted: "It feels like there is more direction on trends and diversity generally, with lots of experimenting with textures and colours to keep retailers and their consumers interested. The construction of jewellery is also impressive at the moment. I've seen some stunning double rings, collar necklaces and stacking rings. It feels like designers are being more versatile.”

Jewellers were pleased to see market trends influencing work: “It’s good to see the show busy and the manufacturers adjusting to the market trends and consumer demands,” said Robert Johnson, Director, H. Johnson.


Amongst the highlights were Stylesight’s predictions on trends, The Retail Champion Claire Rayner, The Great Debate, Rapaport’s diamond report and the seminar on palladium, featuring designer Stephen Webster, luxury writer Claire Adler and the International Palladium Board.

“The seminars are useful - I loved the palladium seminar at the Inspiration Theatre,” commented designer Imogen Belfield.

Following his seminar, designer Stephen Webster said: “I worked with palladium a long time ago and I think it's good to get the message across that this is your metal, this generation, it's not your mother's or grandmother's. It has a hallmark after all - and the Assay Office doesn't give out hallmarks lightly so that in itself says a lot. It's a beautiful metal - light, white and strong. It has a 'new' appeal but it actually has a real history - particularly in Russia. In fact, long before some other metals, palladium was the metal used by tsars, so in a way it's a really noble metal, with a certain romance and a real history. I want people to look at palladium as a new metal with all the new possibilities it brings."

Claire Adler agreed: "Palladium is a metal with enormous potential to create really elaborate and intricate jewellery designs. It's already been used by the likes of catwalk supremos Vivienne Westwood and Hussein Chalayan and international jewellery designer Lara Bohinc to brilliant effect. The models at the IJL seminar wore gowns created by Hussein Chalayan incorporating palladium to stunning effect, showing off the lightness of the metal.”

The seminar was attended by retailers and designers, as well as well-connected luxury industry insiders including Bulgari's head of communications and Jan Maarten Asscher, a descendant of one of Europe's most illustrious diamond families responsible or the famous Asscher Cut diamond, who is launching the diamond investment fund Pink Iguana.

Broad appeal

As a one stop shop, IJL 2012 featured a diverse range of jewellery and services.

“IJL offers a broad spectrum – from fashion to fine jewellery, packaging and display, and designers. Given that we are supposed to be in a recession, it’s amazing what is on offer and what people are spending. Our clients are looking for quality and something different which we have found at IJL,” commented Philip Guest, Partner, Guest and Philips.

Looking ahead!

Many designers and brands have already announced that they are going to be at IJL 2013:

“The show was a great success for Charles Green; we leave having made some fantastic new contacts and we are very optimistic about the future. We will definitely be returning to exhibit at the IJL in 2013,” said Oli Sutton, Sales Director, Charles Green.

“IJL is a show that provides us with the perfect space to create a 'theatre' environment for all our stockists, who we view as part of the Tresor family. We will be booking an even larger space for next year,” commented Neil Watts, Marketing & PR Director, Tresor.

“This is our first year at IJL and the response to our new A/W pearl, gemstone and precious metal has been amazing. In fact we’ve just signed for a larger stand at IJL 2013,” said Julia Pharo of Julia Pharo Jewellery.

“It’s been another exciting show for us this year, with such a positive reaction to our new collections from both old and new customers alike! Well done team IJL, see you next year!” announced Dax Humberstone, Director, Antwerp Diamonds.

The dates for your diary for IJL 2013 are:

1 - 4 September 2013



For more information, images or quotes, please contact:

Stephanie Power or Suzanna Hammond

+44 (0) 207 630 6633 / 07944 860 839 /

About International Jewellery London

International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.

IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.

International Jewellery London takes place at, Earls Court 2, London. For further information please visit

IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

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