Over 60% of IJL 2012 already booked

A great start to the New Year for the IJL team

Following the success of last September’s IJL, a huge number of jewellery and watch suppliers have already booked to exhibit at the 2012 show.

2011 exhibitors are rebooking for all sections of the show. Many are returning to the Fine and Silver sections in particular, as well as the dynamic Design Gallery. A number of new companies are also announcing they will be at the key trade event for the first time.

“From the feedback we received, we knew the 2011 show went very well – and this is also clear from the high number of rebooked exhibitors for 2012. Alongside this, we have confirmed participation of new designers and brands, some of which will be launching to the industry for the first time. The 57th edition of IJL will of course be complimented by the popular seminar programme as well as other exciting features and highlights,” announced Event Director Syreeta Tranfield.

Many exhibitors see IJL as a core part of their business plan: 'IJL provided an effective platform to launch Vendorafa to UK and Overseas buyers in 2011. An important international fair, IJL is now integral to our calendar and plays an important role in our strategy for 2012,” said Advalorem’s Business Development Manager Ben Williams. Advalorem is part of the WB Creative Jewellery Group.

For some exhibitors, last year’s show was their first major trade event and they are returning in 2012 as they found the experience so valuable for their business: “IJL 2011 was Button & Co’s first launch into the UK and it was a great platform to launch from. We had an excellent position and we received a positive reaction to our product which is all handmade in Ireland. We have taken on some good accounts and we took over a quarter of our 2011 turnover at the show. We are really looking forward to an even bigger and better 2012 IJL - and cant wait!” commented Elaine-Sarah Comerford, Director/ Goldsmith of Button & Co.

Brand new quality exhibitors will join the 2012 line-up, such as Hockley Mint, a company which has built on a reputation for innovation combined with classic design and fast friendly service to become one of Europe’s largest manufacturing Jewellers.

KickStarters to Return

KickStart, the IJL initiative which acts as a commercial launch pad for promising new designers, has opened for 2012 entries. The news comes as KickStart designers from the 2011 show announce they will be exhibiting on their own stands in 2012.

Supported by the BJA, each year designers are selected to be KickStarters, launching themselves as commercial goldsmiths/designer makers and allowing retailers to source products from the best new design talent of 2011.

MIRPURI, Claire English and Abigail Stradling are just a few of the 2011 KickStarters due to return as fully fledged exhibitors in 2012.

“Exhibiting at IJL as part of KickStart is up there with my 2011 highlights. The show proved invaluable in introducing my designs and the MIRPURI brand to a wide variety of trade buyers, as well as the press community. And, it is primarily thanks to my presence there, that MIRPURI’s debut collections now grace the windows of several favoured contemporary boutiques such as Mayfair-based Nude Jewellery and Greenwich-based Autumn and May.

I’m super excited about returning to IJL as an independent exhibitor in 2012, not least because it will be an opportunity to show how much MIRPURI has grown a year on. I’ve also been working on broadening the appeal and marketability of MIRPURI designs by introducing more precious materials into the new collections to be launched in 2012 - I’m sure this will help me attract new buyers at the show,” said Johnny Mirpuri, Founder & Creative Director of MIRPURI.

KickStart provides designers with their first taste of taking part in a major jewellery show, and it can be a thrilling experience for them. Abigail Stradling commented: “IJL far exceeded my expectations in every way from the levels of press interest and new friends and contacts in the trade, to the volume of orders generated. As a result of KickStart I have about 10 new stockists; a great mix of retail jewellers and craft galleries, across the UK. It also enabled several new relationships with galleries that will develop over the next year. I was so impressed with the support behind KickStart from the BJA, IJL organisers and press, and the sheer volume of visitors that had made looking at our work an important part of their schedule.

I am already excited about IJL 2012, I am looking forward to planning my stand, greeting new friends and clients and presenting the development of my collections. IJL 2011 really was a turning point in my business and I cannot wait to show how this success has strengthened my brand,” continued designer Abigail Stradling.

Whilst many companies are returning to IJL for 2012 to launch their new collections, KickStart provides brand new talented designers to create the perfect blend. Designers can apply for KickStart 2012 here: www.jewellerylondon.com/kickstart

Of course this is early on in the show cycle – IJL will have plenty more exciting news to report as 2012 unfolds.


The dates for your diary for the 2012 show are: 2nd-5th September 2011, Earls Court 2, London


For more information, images or quotes, please contact: Stephanie Charteris or Suzanna Hammond +44 (0) 207 630 6633 / 07944 860 839 stephanie@hammondpr.co.uk / suzanna@hammondpr.co.uk

About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic. IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers. International Jewellery London takes place at, Earls Court 2, London from 4th – 7th September 2011. For further information please visit www.jewellerylondon.com
Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

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