International Jewellery London set to shine this September

International Jewellery London, the ultimate luxurious showcase of the latest jewellery trends and designs, is set to shine as it brings the best in the industry together this September.

With more new exhibitors than ever before (129+), and top brands and designers returning, the 57th IJL show will be an exciting event. Organised by world class event organisers Reed Exhibitions, it is the UK’s most established, premier jewellery-focussed event and is part of a global portfolio of nine events across the globe. A key date in the buying calendar, it provides the perfect chance to see the hottest new contemporary and classic jewellery collections from hand selected leading British and international designers and manufacturers. The show runs from 2-5 September at Earls Court.

Event Director Sam Willoughby commented: “The show is already seen as an essential buying event in the calendar for top retailers and buyers, across London, the UK and internationally. Amazing designers and brands choose IJL as the time to launch their new collections and it provides an optimum opportunity to source with the busy Christmas period approaching, but also with 2013 in mind.

Retailers find they can keep ahead by visiting IJL, in terms of both new designs and latest trends. With exciting new features, initiatives and names, this year’s show is set to be outstanding.”

Iconic brands and hot new designers
The 2012 show will open with a new luxurious look and feel, with everything from fine jewellery to the latest fashion ranges. Visitors can stroll down the Boulevard, studded with star brands and designers such as Fei Liu Fine Jewellery, Richard Hans Becker and Heinz Mayer. Stuart Moore will return this year on his own stand on the Boulevard following his successful debut in 2011.

A new watch trail around the show will highlight watch brands, as well as jewellery companies with watch lines. Brands include Storm, Since 1853 (Torgoen Swiss and Revue Thommen), Festina, Bering Time Ltd, Erhard Junghans and BQ Watches (Rolex, Cartier, Breitling, Omega and Patek Phillipe).

Peter Carmichael, Business Development Director of Since 1853, said: “Since 1853 Ltd 'Distributor in Time' is delighted to be exhibiting at IJL 2012 for the third year in a row. We will be exhibiting at least five watch brands never seen before and when this is combined with the launch of the excellent new 'Watch Trail', it promises to be a fantastic show. We have been building and developing our business plans around the IJL show this year and we are all now counting down the days until it opens!”

Along with the rest of the product destinations, the Design Gallery and Designer Brands areas are set to impress, creating an intimate setting for buyers and retailers to talk to inspirational designers and see their new launches. Dinny Hall, whose fan-base includes Kate Winslet, Alexa Chung and Samantha Cameron, will be showcasing for the very first time. She joins a line up including Amara, Rachel Galley, Sarah Jordan, Deakin & Francis, Andrew Geoghegan and Babette Wasserman.

Leading buyers and key press always look forward to the Bright Young Gems and KickStart stands at the show, as these initiatives identify a selection of the hottest new designers as they launch. The Bright Young Gems designers have been selected by a panel of leading fashion and jewellery editors and tipped for success, and the KickStart designers have been hand selected by the IJL team and the British Jewellers’ Association.

Val Trotter, Director of Pebbles, commented on the KickStart initiative as the 2012 line up was announced: “We love the fact that IJL is continuing to support and encourage new designers – they are the life blood of our industry and keep our customer offering fresh and interesting. We are particularly impressed with this year’s KickStarters. Every single designer selected has shown not only fantastic creativity and skill but also, and importantly, a great commercial awareness. IJL and other events where we meet the people behind the jewellery are so important for retailers like us who don’t stock big mainstream brands; our customers really appreciate the fact that we can tell the story of the designer – it makes the purchase so much more personal and therefore more meaningful.”

Hero Metals
IJL will be a celebration of metals this year. A real show highlight will be the Platinum Experience hosted by Platinum Guild International (PGI). For the first time ever PGI are presenting an exhibition which showcases the unique heritage of platinum. Presented through astonishing interactive technology, the exhibition tells the story of the qualities of this everlasting metal. The Platinum Trail will also reveal some of the best in platinum jewellery design and production, streamlining the show for visitors interested in design-led platinum jewellery. PGI representatives will also be on hand to discuss why 2012 is the ideal time to optimise your platinum opportunity.

The Silver Promotion Service are sponsoring the Inspiration Theatre, hosting inspiring seminars. The International Palladium Board will present a seminar on the future of palladium before meeting visitors on their own stand to talk about the strengths of the metal. A dazzling array of designer brands such as Nada G, Imogen Belfield and Alfred Terry will also showcase collections featuring gold jewellery.

Diamond Club
IJL offers the most senior level and largest VIP programme at a UK jewellery trade event. The Diamond Club hosts the country's top jewellery buyers and industry influencers in the UK as well as internationally.

Jeremy Pragnell, Chairman of George Pragnell Ltd, is a Diamond Club member who is well placed to comment on the show: "Having visited IJL since I was a boy, my lasting memory of the show is that whilst it has obviously evolved significantly, the event has always retained a wonderful sense of glamour".

Diamond Club members praised the show last year for the “fantastic jewellery offering” (Michael Laing, owner of Laing the Jeweller) and the “real international flavour and very luxurious feel…great for doing business as well as networking” (Sanjay Pattni, Director of Joule Jewellers).

Highlight seminars
IJL has an impressive range of industry related seminars taking place at this year’s event hosted by industry gurus and successful experts providing tips and tools to maximise revenues, save costs, generate ideas to set retailers apart from their competitors. The seminar programme is now online ahead of the event so that visitors can plan ahead. Highlights include:

  • New man on the catwalk Callum Watt, aka Maketh-The-Man, discussing the future of blogging
  • PureJewels’ Brand Manager Jayant Raniga and his industry panel debating 'Brand or Retailer?'
  • Top insights from The Retail Champion, Clare Rayner
  • A Thomson Reuters expert discussing the gold survey and forecast for 2013
  • The groundbreaking Great Debate
  • Martin Rapaport reporting on the diamond market in his popular annual seminar
  • A look at upcoming trends from leading trend forecasting agency Stylesight
  • An evaluation of the current international jewellery markets, featuring the designer Fei Liu
  • The Silver Promotion Service looking at the silver market
  • Presentations by market experts at leading research company GfK

See the full programme at:

Sparkling Catwalk
Building on the success of last year’s runway, IJL presents a dazzling new runway – further enhancing the glamour and energy of the event.

Best from around the world
National pavilions provide an opportunity to see some of the best international jewellery talent from select countries each year at IJL. Amongst others, this year the Netherlands will be represented for the first time with the Dutch Design Pavilion, a must-see at the show. In co-operation with the Dutch EVD international, the Dutch Gold and Silversmiths Association (VGZ) is organising the collective showcase featuring high quality unique handmade gold and silver jewellery.

Final word from the Event Director
“Everything at IJL is designed to enhance the visitor experience. There are plenty of places around the show to network and relax, including around the stylish setting of the newly designed Boulevard Bar, IJL’s new networking space on the forecourt, the ‘Garden Café’ and the Design Gallery Bar. There are also numerous evening events in and around the venue making IJL a week long meeting place for the jewellery industry,” said Sam Willoughby.

For more information on the IJL 2012 show and the highlights, visit



For more information, images or quotes, or to arrange press registration, please contact:
Stephanie Power or Suzanna Hammond
+44 (0) 207 630 6633 / 07944 860 839 /

About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic. IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers. International Jewellery London takes place at, Earls Court 2, London from 2 – 5 September 2012. For further information please visit IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

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