Latest Jewellery Trends at IJL 2013

21 Aug 2013

London, a global leader for trend setting, will become the jewellery capital this September as key design and market trends are spotted, revealed and interpreted by leading experts at International Jewellery London (1-4 Sept).

With a new trend partner for 2013, Adorn Insight, an exciting seminar programme and refreshed IJL Runway catwalk shows, retailers and buyers can really plan ahead.

The brand new Trend Clinic

How can you actually get to grips with the latest trends so it impacts on your business? This year a new “drop-in” Trend Clinic at IJL on Tuesday 3rd September will provide tailor-made advice on jewellery styles and trends that you need to know.

Adorn Insight will run the Trend Clinic. As the only dedicated trend resource for jewellery professionals, Adorn Insight have unrivalled knowledge of the jewellery world. Since their 2010 launch, they have experienced phenomenal growth, based in some 30 countries worldwide - including clients across the board from fast fashion retailers and manufacturers to prestigious luxury designers.

The Trend Clinic will be located on the A60 seating area of the show in the Design Gallery. It is possible to pre-book a session by visiting the Clinic.

Exclusive Runway Shows

Walk down the Boulevard, IJL’s stylish central aisle and showcase of top luxury brands, and you will find the IJL Runway catwalk, where exclusive shows will take place.

In an exciting development, Links of London will feature on the catwalk with a luxury focus and are also sponsoring the Boulevard Bar for the first time. Caroline Blanchard, Wholesale Director Links of London and Folli Follie said: “Links of London continues to strengthen its position within the Luxury Jewellery sector and added focus to expand and support our key accounts both in the UK and internationally. This initiative provides a strategic brand showcase opportunity, focusing on our new campaign and product categories whilst creating a dedicated Links of London environment within this premium trade show, in advance of our stand next season. Our new collections focus on core trends emerging within the jewellery industry, with added focus this season at the show on trends, our product offering is sure to capture the attention of press and buyers and sit comfortably within the key trends highlighted at the show.”

With IJL taking place at a perfect time for planning and buying, the IJL Runway will identify AW 2014 trends. Restyled and revamped in association with Adorn Insight, it will feature some of the most stunning on-trend new jewellery pieces.

There will be four catwalk scenes per show, each based on one of the four AW 2014 key jewellery trends identified by Adorn Insight: ‘Self Portrait’, ‘Terrain’, ‘Future Plus’ and ‘Tribe’.

Future Plus

Androgyny, tailoring and a muted colour palette rule this world where flashes of pale metal infused with colour metallics give futuristic direction. Jewellery is geometric and high polish with shapes (triangles, rectangles and squares) and 3D structures coming to the fore. Orbs in isolation or clustered together make a visual statement. Sheet metal is the hero in a fuss free world There size and proportion move us into a new frontier.


Self Portrait

A slightly nostalgic flavour underpins this look with the idea of personalisation at its core. Individuality is key. Think curated ensembles that move away from mass marketing to embrace contemporary influences as well as decades past. Collectibles, trinkets and memorabilia tell the wearer’s story. Words and initials are important motifs with tattoo art inspiring new directions such as engraving.


This trend takes us back to nature with an earthy vibe. An autumnal palette of greys, mossy greens, garnet and brown prevails. Texture is key with pieces that the audience want to reach out and touch, so apply this to both garments and accessories. When it comes to jewellery, think bold statement pieces, rough rocks, oxidised metals, stone slices and collaged colours. Wood with metallic accents is great too. Carved, nugget-like metal should emulate rock crevices and the intrinsic beauty of semi-precious stones, especially with internal interest, should be celebrated.


Think ‘global village’ when working this trend. Mix up cultural references and motifs to create a look full of visual impact, colour and pattern. Imagine your muse has travelled the world and put together layered looks based on her finds. Avoid boho stylings however as you’re conjuring a chicer vibe. Add luxe dashes with precious metals and brightly hued gemstones. Stacking and layering are key style silhouettes inspired by a travel passport that includes exotic destinations like Asia, Africa and South America, and which moves from desert to tropical paradise.

Industry Experts

At IJL, finding out the details about the latest trends is exciting, thanks to inspiring seminars featuring leading experts and iconic names.

Hot 2013 trend seminars and panel sessions include:

  • A fascinating look at how to actually make the most of trends with Adorn Insight’s seminar: ‘Harnessing strategic and relevant trend information to inspire growth with a focus on luxury’
  • Retail showcase trends will be revealed by a panel of excellent jewellery retailers: Nathalie Kabiri of Kabiri and the co-founders of both Thor & Whistle and Zoe & Morgan
  • Adorn Insight’s revealing look at how catwalks and streetstyle influence the jewellery consumer’s taste and buying decisions: ‘Taking Inspiration from the Catwalks’
  • An insightful look at female consumer buying trends in ‘What Women Want’ – a consumer panel sponsored by the IBB group of companies, featuring Missoma and chaired by Judy Deuchar, founder of brand strategy consultancy The Clifton Studio.
  • Luxury trends in the groundbreaking ‘Review of the 2013 luxury jewellery industry report: what does it mean for your business?’, with Euromonitor International

All are free to attend, providing vital market information, designed to benefit you and your business.


IJL 2013 will run from 1 - 4 September 2013 at Earls Court, London

For more information about IJL or to attend the show, please contact: Stephanie Power or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7944 860 839

About International Jewellery London

International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.

IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.

International Jewellery London takes place at, Earls Court 2, London from 1 – 4 September 2013. For further information please visit

IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.  

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