London’s unique initiative KickStart has opened for 2013 entries. The deadline extends until Friday March 15th 2013. This year, for the first time, one of the winning designers will be voted for by you – The Industry.
Now in its fifth year, KickStart provides an excellent way for retailers and buyers to discover outstanding new designers as they launch. The bursary scheme is run by IJL and supported by the BJA, and the winning designers are selected as talent of the future.
10 KickStarters are selected each year to take part in the mentoring programme. By opening up one of these 10 places and allowing retailers and the industry to vote for their favourite, IJL will continue to ensure the UK leads the way in terms of recognising the best and most innovative new jewellery stars.
The launch of the KickStart People’s Choice award voting in March 2013 will coincide with the launch of three new online voting options. Twitter users can Tweet the name of the KickStarter they’d like to vote for and tag #KickStartVote. Similarly, Instagram users can post a picture of their favourite KickStarter with the same hashtag to cast their vote. Facebook users will be able to cast votes via the IJL Facebook page.
These social media techniques will open up the voting field, allowing KickStarters the opportunity to campaign for votes. Voters may also cast their votes directly at jewellerylondon.com.
Event Director Sam Willoughby said: “The KickStart stand is always a popular destination at IJL and, following the success of the initiative in recent years, the 2013 line up is sure to impress.”
New designers are already planning their entries. Katie Jamieson, who was tipped for future success in 2012 on the Bright Young Gems stand, commented: “Having had a chance to see the KickStart winners on their stand when I was a Bright Young Gem last year, I will definitely be entering this year. It looks like a great opportunity to meet potential stockists and contacts for furthering your business as well as a fantastic PR opportunity for brand building.”
Previous KickStart designer Imogen Belfield thought the accolade gave her career a fantastic boost: “Winning KickStart in September 2012 helped me establish my brand on an international scale, meeting buyers and press from the UK and globally. I gained new stockists including contemporary UK retailers, an online boutique and a luxury Four Seasons hotel in Prague. It was also a great chance to catch up with an important current stockist in the UK who reordered for Christmas - my jewellery is now being displayed in their windows alongside jewellery icons!”
Retailers are also looking forward to seeing the 2013 line up. EC One’s Jos Skeates stated: “KickStart is a great way to find new talent and gives credibility and weight to the designers promoting their work”.
The winning designers will be at IJL, showcasing their stunning designs, from 1 – 4 September 2013.
To enter, go to: www.jewellerylondon.com/Kickstart2013
IJL 2013 will run from 1 - 4 September 2013 at Earls Court, London For more information about IJL, please contact: IJLPressoffice@reedexpo.co.uk
Stephanie Power or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7944 860 839 firstname.lastname@example.org / email@example.com
About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.
IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.
International Jewellery London takes place at, Earls Court 2, London from 1 – 4 September 2013. For further information please visit www.jewellerylondon.com
IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com.