International Jewellery London 2013 - A successful show, declares positive and productive jewellery industry

11 Sep 2013

International Jewellery London 2013, the leading UK jewellery buying event, has been declared a tremendous success by high profile designers and retailers, major brands and the IJL show team. With an array of new features, quality high end design, stunning Runway shows, exclusive previews and inspiring trends, the event brought together and impressed both the UK and international jewellery industry.

It was a landmark event at Earls Court ahead of the 2014 move to Olympia, and the feeling of excitement and anticipation added to the productive atmosphere. Reports from the industry following the event have indicated considerable positivity amongst designers, manufacturers and retailers.

“IJL really is the ultimate UK jewellery experience and we were thrilled with the reaction from retailers and buyers to the 2013 show, as well as excellent reports from designers and brands. It was an enjoyable show and importantly, a commercial success for many. As the show closed, we were already over 60% rebooked for the 2014 event!” said Event Director Sam Willoughby.

Visitors enjoyed a glamorous experience from the minute they arrived, greeted by the tunes of a live acoustic guitar performance and a chic outdoor cafe. The show was presented beautifully, from the stunning Boulevard to the exclusive Diamond Club Lounge.

The Boulevard Bar, sponsored by Links of London for the first time, was a popular place for networking, relaxing and meeting contacts. “An exclusive Links of London environment was created within the Boulevard Bar this season, providing a unique and eye-catching arena to showcase our new brand campaign and product. The calibre of brands, attendees and events throughout IJL ensured maximum brand awareness to both customers and media,” commented Caroline Blanchard, Wholesale Director at Links of London and Folli Follie.

The show featured over 550 carefully selected brands, designers and manufacturers showcasing their work, including 177 new companies. Alongside the best in British design, top brands from 33 countries were featured, making it a truly international event.

Best Show Yet

IJL is always an important event for the jewellery industry, but due to the shining talent, top class visitors and upbeat atmosphere, many reported this being their best IJL show yet.

“I felt this was one of the strongest years for IJL. The Bright Young Gems finalists were superb and it was great to see them coming from all over the UK. I am so proud that there is so much creativity in the UK,” said Bec Clarke, founder of retailer Astley Clarke.

John Ball, Director at bridal brand Brown & Newirth was thrilled: “Brown & Newirth have been supporting International Jewellery London for over 20 years. As such, we have experienced both the highs and of course, the lows. I am absolutely delighted to announce that the 2013 event has been Brown & Newirth’s best ever, which is testament to the work that both my development team put in throughout the year and the team at Reed Exhibitions, who ensure that IJL is the must attend trade event of the year.”

Antwerp Diamond’s new lines were well received: "We had a brilliant show, and the launch of our new diamond Mirage collection went down very well, along with the new designs added to our existing popular collections. In fact, we would say it was the best IJL show to date," said Dax Humberstone, Director of Antwerp Diamonds.

Andrew Morton, Managing Director at WB The Creative Group, echoed the best show opinion: “With Domino, Weston Beamor and Gecko all exhibiting, IJL is always an extremely important show for WB The Creative Jewellery Group and I have to say I thought that this was the best one yet. The look of the show, especially the Boulevard, had a much more continental, upmarket feel which I liked. The lighting was good and the fashion show worked well. Most importantly the show, as always, attracted good quality retailers and all three businesses made a number of excellent leads for the future. We have already pre-booked for Olympia and are looking forward to next year in a new venue.”

Other brands enjoyed their debuts on the Boulevard: Amrapali’s Sameer Lilani said: “We’ve been exhibiting at IJL for a number of years. It was our first year on the Boulevard and we were extremely pleased with the reactions from retailers and press to our bold, colourful and ethnic designs, and the amount of traffic.”

Georgini, one of Australia’s top three brands, launched to the UK on the Boulevard: “IJL served as the ideal platform to launch Georgini into the UK market with tremendous success,” said Sales Manager Jake Sufrin.

Confident Energy

IJL is seen as a barometer for the jewellery industry ahead of coming seasons, and the productive vibe at the show was noticed by many.

“Visiting IJL this year, I felt there seemed to be a confident energy on business and a positive excitement about the new venue next year. I look forward to a new IJL at Olympia,” said designer Shaun Leane.

Latest Trends

Visitors were blown away by the volume and quality of new collections being launched at the show for coming seasons. The IJL Runway also revealed the jewellery trends for A/W 2014 in association with Adorn Insight.

Featuring striking pieces, the catwalk shows on the Runway were based on the four A/W 2014 jewellery trends - ‘Self Portrait’, ‘Terrain’, ‘Future Plus’ and ‘Tribe’.

Retailers and buyers were keen to see the latest trends at the show: “I enjoy IJL as it provides an opportunity to see existing suppliers and contacts, and to review trends,” noted Vanessa Burkitt, MD, Catherine Jones of Cambridge.

“IJL is a great place to see what’s available and what the new trends in jewellery retailing are. How can you offer customers up to date product information if you don’t know what it is! Overall, it’s a classy, comfortable and relevant show,” added Julia Clarke, MD, Hester Clarke.

VIP Retailers and Key Press

The Diamond Club hosted quality, senior level retailers at the show, including EC One, Harrods, John Lewis, Garrard, ROX and Beaverbrooks. VIP press were also in attendance including international news broadcasters, broadsheet journalists, jewellery writers, national magazine editors and top bloggers. Highlights included CNN, BBC, Wallpaper* magazine, The Daily Telegraph, HELLO!, The Times, Financial Times, Glamour magazine, South China Morning Post and Elle Russia.

British design talent attracted attention from department store buyers at the show: “The Diamond Club is fantastic! The areas of new emerging talent were also great, providing the opportunity to talk directly to the designers and learn more about the designs. At Fortnums, we are always looking for new British talent,” commented Lucy Streatfield Smith, Jewellery Buyer for Fortnum & Mason.

Bright Young Gem award winning designer Jessica Nam said: “Being at IJL has been a fantastic networking event where I’ve been able to meet a diverse range of high profile people from the Fashion Editor of Glamour magazine to the Buyer of Fenwicks.”

Luxury US brand Christopher Designs summed up their experience: “We were very pleased with the response we have received from UK retailers. There are around 20 strong leads that we will follow up on. We also found the fashion shows useful and the presence of CNN and the BBC helped too.”

Laura Vann, Creative Director of V Jewellery, stated: "The exposure at IJL has been invaluable. Highlights included meeting Nathalie Kabiri of Kabiri and we also had boutique orders placed with us. We were thrilled with the kind and positive words about the brand from Alexandra Stylianidis, the fashion consultant and former Head of Buying, Accessories and Jewellery at Liberty.”

Headline Seminars

Highlight speakers and topics drew crowds, leaving visitors informed and inspired. Popular sessions included the breaking into the US seminar featuring international designer Tomasz Donocik, and Gail Sackloff, OBE, one of the UK’s leading export luxury retail consultants. Astley Clarke’s talk on building a luxury brand was also a success, as were the key trend seminars and retail panel sessions, including the very popular panel of consumers talking about their buying preferences.

Like visitors, high profile speakers left feeling inspired. Vicki Sarge, the co-founder of Erickson & Beamon and now creative director of VICKISARGE, who also took part in the US seminar, stated: “The IJL show is full of inspiration – I found so many items that I wanted to indulge in. There are some great finished pieces and I love the collection of beads available – they really are trend setters as far as colours are concerned.”

Key Date in Jewellery Calendar

IJL is timed perfectly for upcoming seasons, and with so many special previews, launches and announcements, it was a key date for the industry.

From the Hot 100 party celebrations to the signing of a new Memorandum of Understanding by the World Jewellery Confederation (CIBJO) and the Responsible Jewellery Council (RJC), London was the centre of groundbreaking jewellery announcements and events.

Luxury Announcement

A major announcement of a new ‘Luxury by IJL’ trade event was made at a glamorous VIP reception and Runway show. It will be launched next year, running alongside IJL 2014.

''IJL 2013 was as vibrant and exciting as ever but what really excited me is the news that not only will IJL be moving, but launching a Luxury Show alongside IJL in 2014. This is perfect timing and something the UK jewellery industry has been crying out for,'' said Wave Jewellery’s Jo Henderson.

2014 Show

With so much excitement already building about IJL 2014, news will be announced throughout the year and it’s set to be a spectacular show. It will run from 31 August to 2 September at Olympia, London.


For more information about IJL, please contact: Hammond PR +44 (0) 207 630 6633 / +44 (0) 7944 860 839

About International Jewellery London

International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.

IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.

International Jewellery London takes place at, Earls Court 2, London from 1 – 4 September 2013. For further information please visit

IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.  

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