A unique, specially designed charm bracelet is to star in an exclusive charity auction to be held by IJL, in conjunction with The British Jewellers' Association, as one of the key highlights of the first ever Late Night Shopping Evening on the first day of the show (August 31st 2014).
This inaugural event, celebrating IJL’s first show at Olympia Grand, promises to attract style savvy jewellery buyers who will be guaranteed a fun evening out with complimentary drinks, live music, and front row seats at The Red Carpet Runway.
In aid of Breast Cancer Care, IJL have invited exhibitors to donate one-off designs - or yet to be launched pieces of jewellery - for the auction. Amongst the offerings will be the hand-crafted charm bracelet, featuring designer charms created by high profile designers such as Sarah Jordan, Shaun Leane, Tomasz Donocik, Andrew Goeghegan, Linda MacDonald, and Alexander Davis. The charm bracelet itself - designed by Sarah Jordan - will be cast by Birmingham manufacturer, Hockley Mint.
The auction, hosted by David Doyle, President of the British Jewellery Giftware and Finishing Federation (BJGF Federation), will also feature a 'wish list' of collectable pieces.
Sam Willoughby, IJL Event Director, stated: "This late night shopping event will add glamour and glitz to the retailers pre-season Christmas shopping. They will be rewarded with lots of ‘one night only’ offers and exhibitor exclusives, as well has having the chance to invest in a great cause and maybe cast a winning bid in the charity auction. It will definitely be a night to remember!"
CEO of the BJA, Simon Rainer added: "We are delighted to be involved in this exciting project. It will showcase some of the leading designers in the industry and provide a real focal point to the first day of the show in its new venue".
Award winning designer and BJA National Committee member, Sarah Jordan, commented: "I am delighted to be involved in this innovative designer collaboration with the BJA to raise funds for a charity that is very close to my heart. With the auction happening during the late night shopping event, I am sure it will greatly increase the buzz and atmosphere of what promises to be a really memorable date in the jewellery calendar”.
The event, which will run between 5.00 pm and 7.00 pm with the auction taking place on the Runway. This will be followed by the Red Carpet Runway showcasing dazzling evening wear pieces.
Notes to Editors IJL 2014 will run from 31 August to 2 September 2014 at Olympia Grand, London. LUXURY by IJL. For more information about IJL , please contact: Jennifer Hall-Thompson or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7944 860 839 IJLPressoffice@reedexpo.co.uk
About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.
IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.
International Jewellery London takes place at Olympia Grand, London from 31 August – 2 September 2014. For further information please visit www.jewellerylondon.com
IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International, The Responsible Jewellery Council and CIBJO.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com