IJL announces new trend partnership for IJL 2013

06 Feb 2013

International Jewellery London, the UK’s most established, premier jewellery event, has announced an exciting new partnership with acclaimed jewellery trend forecasters, Adorn Insight.

"IJL is regarded by the industry as the undisputed focus for new and cutting edge trends. So we are delighted to have teamed up with Adorn Insight as our official trend partner - with a passion for jewellery equalled only by ours, Adorn Insight makes the perfect match for IJL.

As the only dedicated trend resource for jewellery professionals, Ai has unrivalled knowledge of the jewellery world and, together, we have created a unique trend offering. This is designed to ensure that our exhibitors and visitors have exclusive access to the latest jewellery trends and market developments driving the sector – not just at the show, but throughout the year” commented Event Director, Sam Willoughby.

Since launching in May 2010 Adorn Insight has experienced phenomenal growth, influencing a global audience - based in some 30 countries worldwide - including clients across the board from fast fashion retailers and manufacturers to prestigious luxury designers. The flexible subscription model means that whilst multi-national clients benefit from packages which offer a wealth of invaluable information updated on a daily basis, Ai is also able to support and nurture small start-ups on more limited budgets. They also offer bespoke consultancy services to clients who desire analysis of an even more specialised nature.

With a growing network of contributors based in key cities around the world, Ai is able to maintain its position at the bleeding edge of trends as they emerge.

"We are delighted to be aligned with IJL as its official trend partner. We share many synergies when it comes to our vision for the UK jewellery industry and we're united by a common goal - to see the industry thrive. The timing of our partnership marks a very exciting new chapter in the future of IJL whose investment in our services further endorses the value of trends to the jewellery industry, and the continued relevance of our analysis in the context of the end consumer".

Adorn will produce two catwalk IJL Jewellery Trend Reports each year – focussing on emerging global trends in March for Autumn/Winter 2013/2014, and then in October for the subsequent Spring/Summer 2014 season. These will prove invaluable and exclusive insights for retailers, manufacturers and designers alike.

At IJL 2013, Adorn Insight will be closely involved with the catwalk - providing expert trend direction, as well as advising on the jewellery selection and styling for each trend. This will be supported by an inspirational keynote seminar on future international jewellery trends for 2014 onwards – with an informative trend webinar on consumer influences and buying patterns.

In recognition of the importance of trend information for young and up-coming new designers, one of the outstanding jewellery stars in the vibrant Kickstart initiative will receive the Adorn Insight Award. Selected by Adorn Insight at IJL, the award will include a year’s subscription and valuable bespoke mentoring.

Exhibitors and visitors to IJL 2013 will also benefit from this new partnership with Adorn Insight, with the offer of an attractive special subscription promotion, exclusive to IJL.


IJL 2013 will run from 1 - 4 September 2013 at Earls Court, London

For more information about IJL or photos from the VIP Champagne Reception and Party, please contact:

Stephanie Power or Suzanna Hammond

+44 (0) 207 630 6633 / +44 (0) 7944 860 839


About International Jewellery London

International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.

IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.

International Jewellery London takes place at, Earls Court 2, London from 1 – 4 September 2013. For further information please visit www.jewellerylondon.com

IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com

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