IJL KickStarter, Kristjan Eyjolfsson, has been unanimously voted by the industry as the outstanding designer in the coveted 'People's Choice' award.
Event Director, Sam Willoughby, commented: "Once again the competition has been fierce amongst this year's impressive KickStart line-up. It's been great too to see such an enthusiastic response from the industry in support of these stunning new British designers. Kristjan was the clear winner".
Kristjan Eyjolfsson Fine Jewellery thrives on the energy of its London surroundings, as well as its founders' diverse backgrounds - resulting in Nordic-infused collections that are elegant and characterised by uncompromising functionality and exceptional craftsmanship. These fully customisable collections are made from sustainably-sourced gold, silver, platinum and precious gems, and so make for a bold design and ecological statement.
Kristjan was delighted that his collection was selected to be part of this year's KickStarter group and now being voted as 'The People's Choice' winner - via social media and polls run on the IJL website and Professional Jeweller websites - will enhance the experience even further. He commented: "I am so thrilled to have won this competition and very grateful for all the support from the various people who voted for me across the different platforms. Having so many avenues made it both challenging and exciting! Winning this competition is not only significant to me as a designer and craftsman, but it reinforces the message that ethics and sustainability are important factors in the world of jewellery today - something I am very passionate about promoting to a larger audience”.
To achieve success, Kristjan used a creative combination of Facebook, Twitter and Instagram - focussing throughout his campaign on sharing his vision for the brand. As a result his tweets and updates were also picked up and supported by well established sites such as @OneDifference, @EcoFashionTalk, @wolfandbadger and @britishmod.
In its sixth year, the unique KickStart scheme run by IJL and supported by the British Jewellers' Association, is an excellent way for retailers and buyers to discover the new talent of the future. As the second ever 'People's Choice' winner, Kristjan will receive a valuable free stand in the IJL Design Gallery in 2015.
The full line up for KickStart 2014 is: Agnieszka Maksymiuk Jewellery, Cara Tonkin, Cardinal of London, Charlotte Valkeniers, Jeanne Marell, keep me jewellery ltd, Kristjan Eyjolfsson Fine Jewellery, Majdan Rocks, Rosie May Jewellery and SophieAliceHirsch Jewellery. For further details, please see: http://www.jewellerylondon.com/kickstart
Notes to Editors IJL 2014 will run from 31 August to 2 September 2014 at Olympia Grand, London. LUXURY by IJL. For more information about IJL , please contact: Jennifer Hall-Thompson or Suzanna Hammond +44 (0) 207 630 6633 / +44 (0) 7944 860 839 IJLPressoffice@reedexpo.co.uk
Images available on request.
About International Jewellery London
International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic.
IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers.
International Jewellery London takes place at Olympia Grand, London from 31 August – 2 September 2014. For further information please visit www.jewellerylondon.com
IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International, The Responsible Jewellery Council and CIBJO.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com