H.AZEEM adds 8 new stockists following IJL debut

H.AZEEM adds 8 new stockists following IJL debut

H.AZEEM London has won 8 new retail stockists, including 2 large departments stores, following the debut of its wholesale collection at this year’s IJL.

The gemstone jewellery specialists showcased their Classic Couture collection at IJL in September. The exhibition generated a lot of interest for their products, with both Fenwick and Daniel Stores placing orders.

Fenwick buyer, Karen MacDonald said “We’re really pleased to be stocking H.AZEEM. Their jewellery really catches the eye. They’ve been in great demand at Fenwick, and I can see them being the next big thing.”

H.AZEEM was founded by City worker Hinna Azeem. It aims to bring exclusive and exotic gems to the UK market, each of which is set by hand in sterling silver. Their designs have a timeless look, and impress as both day and evening wear.

Head Designer, Hinna Azeem explained “We want to be the leaders in affordable luxury, making quality jewellery that is accessible to all. Before exhibiting, I was confident that once retailers saw our designs they would want us in their shops. IJL has proven just that”.

H.AZEEM will be launching its new collection in February 2013, which includes the introduction of two new gems, tourmaline and jade. IJL Event Director Sam Willoughby commented: “We’re thrilled when we see new exhibitors doing so well. We've also had excellent feedback from other brands such as Allumer which doubled its stockists following its first time at IJL.” Hinna Azeem also announced that the brand will return to IJL in 2013.

ENDS NOTES TO EDITORS IJL 2013 will run from 1 - 4 September 2013 at Earls Court, London For more information about H.AZEEM please contact: Ali Azeem Info@hazeem.co.uk www.hazeem.co.uk 07916 169 782

For more information about IJL, please contact: Stephanie Power or Suzanna Hammond +44 (0) 207 630 6633 / 07944 860 839 stephanie@hammondpr.co.uk / suzanna@hammondpr.co.uk About

International Jewellery London International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic. IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers. International Jewellery London took place at, Earls Court 2, London from 2 – 5 September 2012.

For further information please visit www.jewellerylondon.com

 IJL is sponsored by the NAG & BJA and supported by the GIA, Gem-A, The Houlden Group, The Company of Master Jewellers, Platinum Guild International and The Responsible Jewellery Council.

 About Reed Exhibitions Reed Exhibitions is the world’s leading events organiser, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business.

 Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com

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